Peter J. Danaher : rechercher sur Z-Library

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1

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment

Danaher, Peter J., Danaher, Tracey S., Smith, Michael Stanley, Loaiza-Maya, Ruben

Journal:

Journal of Marketing Research

Année:

2020

Fichier:

PDF, 601 KB

2020

2

Modeling Multivariate Distributions Using Copulas: Applications in Marketing

Danaher, Peter J., Smith, Michael S.

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 565 KB

english, 2011

3

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Danaher, Peter J., Dagger, Tracey S.

Journal:

Journal of Marketing Research

Année:

2013

Fichier:

PDF, 5.25 MB

2013

4

Factors Affecting Online Advertising Recall: A Study of Students

DANAHER, PETER J., MULLARKEY, GUY W.

Journal:

Journal of Advertising Research

Année:

2003

Langue:

english

Fichier:

PDF, 729 KB

english, 2003

5

Optimal Pricing of New Subscription Services: Analysis of a Market Experiment

Danaher, Peter J.

Journal:

Marketing Science

Année:

2002

Langue:

english

Fichier:

PDF, 1.75 MB

english, 2002

6

Does the reward match the effort for loyalty program members?

Danaher, Peter J., Sajtos, Laszlo, Danaher, Tracey S.

Journal:

Journal of Retailing and Consumer Services

Année:

2016

Langue:

english

Fichier:

PDF, 1.05 MB

english, 2016

7

Comparing the Effect of Store Remodeling on New and Existing Customers

Dagger, Tracey S., Danaher, Peter J.

Journal:

Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 302 KB

english, 2014

8

An Approximate Log-Linear Model for Predicting Magazine Audiences

Peter J. Danaher

Journal:

Journal of Marketing Research

Année:

1989

Langue:

english

Fichier:

PDF, 1.11 MB

english, 1989

9

Optimal Pricing of New Subscription Services: Analysis of a Market Experiment

Peter J. Danaher

Journal:

Marketing Science

Année:

2002

Langue:

english

Fichier:

PDF, 1.25 MB

english, 2002

10

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

Nicole E. Coviello, Roderick J. Brodie, Peter J. Danaher and Wesley J. Johnston

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 2.76 MB

english, 2002

11

Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction

Danaher, Peter J.

Journal:

Marketing Science

Année:

2007

Langue:

english

Fichier:

PDF, 286 KB

english, 2007

12

Comparing perceptions of marketing communication channels

Danaher, Peter J., Rossiter, John R.

Journal:

European Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 504 KB

english, 2011

13

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Danaher, Peter J, Bonfrer, André, Dhar, Sanjay

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 214 KB

english, 2008

14

Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia

Roberts, Ken, Roberts, John H., Danaher, Peter J., Raghavan, Rohan

Journal:

Marketing Science

Année:

2015

Langue:

english

Fichier:

PDF, 951 KB

english, 2015

15

A Log-Linear Model for Predicting Magazine Audiences

Peter. J. Danaher

Journal:

Journal of Marketing Research

Année:

1988

Langue:

english

Fichier:

PDF, 1.22 MB

english, 1988

16

A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the "Duplication of Viewing Law"

Peter J. Danaher

Journal:

Journal of Marketing Research

Année:

1991

Langue:

english

Fichier:

PDF, 1.29 MB

english, 1991

17

Tactical use of rewards to enhance loyalty program effectiveness

Danaher, Peter J., Sajtos, Laszlo, Danaher, Tracey S.

Journal:

International Journal of Research in Marketing

Année:

2020

Langue:

english

Fichier:

PDF, 1.34 MB

english, 2020

18

Rejoinder —Estimation Issues for Copulas Applied to Marketing Data

Danaher, Peter J., Smith, Michael S.

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 74 KB

english, 2011

19

Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution

Mark R. Colgate, Peter J. Danaher

Journal:

Journal of the Academy of Marketing Science

Année:

2000

Langue:

english

Fichier:

PDF, 1.18 MB

english, 2000

20

Customer Satisfaction during the Service Delivery Process

Danaher, Peter J., Mattsson, Jan

Journal:

European Journal of Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 57 KB

english, 1994

21

Understanding the Characteristics of Price Elasticities for Frequently Purchased Packaged Goods

Danaher, Peter J., Brodie, Roderick J.

Journal:

Journal of Marketing Management

Année:

2000

Langue:

english

Fichier:

PDF, 978 KB

english, 2000

22

Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

Danaher, Peter J., Hardie, Bruce G.S., Putsis, William P.

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 137 KB

english, 2001

23

A comparison of question scales used for measuring customer satisfaction

Danaher, Peter J., Haddrell, Vanessa

Journal:

International Journal of Service Industry Management

Année:

1996

Langue:

english

Fichier:

PDF, 161 KB

english, 1996

24

Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis, Jr.

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 2.43 MB

english, 2001

25

Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis

Danaher, Peter J, Mullarkey, Guy W, Essegaier, Skander

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 254 KB

english, 2006

26

A comparison of media factors that influence the effectiveness of direct response television advertising

Peter J. Danaher, Benjamin J. Green

Journal:

Journal of Interactive Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 160 KB

english, 1997

27

Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys

Peter J. Danaher

Journal:

Journal of Retailing

Année:

1997

Langue:

english

Fichier:

PDF, 1.81 MB

english, 1997

28

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services

Iyengar, Raghuram, Jedidi, Kamel, Essegaier, Skander, Danaher, Peter J.

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 283 KB

english, 2011

29

Optimizing Television Program Schedules Using Choice Modeling

Peter J. Danaher and Donald F. Mawhinney

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 3.06 MB

english, 2001

30

Optimal Internet Media Selection

Danaher, Peter J., Lee, Janghyuk, Kerbache, Laoucine

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 236 KB

english, 2010

31

Practice Prize Paper —Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

Danaher, Peter J., Roberts, John H., Roberts, Ken, Simpson, Alan

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 407 KB

english, 2011

32

From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior

Panagiotelis, Anastasios, Smith, Michael S., Danaher, Peter J.

Journal:

Journal of Business and Economic Statistics

Année:

2014

Langue:

english

Fichier:

PDF, 537 KB

english, 2014

33

Optimizing Television Program Schedules Using Choice Modeling

Danaher, Peter J., Mawhinney, Donald F.

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 128 KB

english, 2001

34

A Comparison of Online and Offline Consumer Brand Loyalty

Peter J. Danaher, Isaac W. Wilson and Robert A. Davis

Journal:

Marketing Science

Année:

2003

Langue:

english

Fichier:

PDF, 2.63 MB

english, 2003

35

Modelling customer satisfaction in Telecom New Zealand

Danaher, Peter J., Gallagher, Rodger W.

Journal:

European Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 149 KB

english, 1997

36

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher, André Bonfrer and Sanjay Dhar

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 2.57 MB

english, 2008

37

The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery

Sok, Phyra, Sok, Keo Mony, Danaher, Tracey S., Danaher, Peter J.

Journal:

Journal of Service Research

Année:

2018

Langue:

english

Fichier:

PDF, 295 KB

english, 2018

38

Frailty Status and Quality of Life Outcomes Following Stem Cell Transplantation

Hacker, Eileen Danaher, Collins, Eileen, Peters, Tara, Park, Chang

Journal:

Biology of Blood and Marrow Transplantation

Année:

2018

Langue:

english

Fichier:

PDF, 58 KB

english, 2018

39

Factors Affecting Online Advertising Recall: A Study of Students

Danaher, Peter J., Mullarkey, Guy W.

Journal:

Journal of Advertising Research

Année:

2003

Langue:

english

Fichier:

PDF, 125 KB

english, 2003

40

Comparing naive with econometric market share models when competitors' actions are forecast

Peter J. Danaher

Journal:

International Journal of Forecasting

Année:

1994

Langue:

english

Fichier:

PDF, 760 KB

english, 1994

41

Using a nested logit model to forecast television ratings

Peter Danaher, Tracey Dagger

Journal:

International Journal of Forecasting

Année:

2012

Langue:

english

Fichier:

PDF, 479 KB

english, 2012

42

Wine purchase decisions and consumption behaviours: Insights from a probability sample drawn in Auckland, New Zealand

Sara R. Jaeger, Peter J. Danaher, Roderick J. Brodie

Journal:

Food Quality and Preference

Année:

2009

Langue:

english

Fichier:

PDF, 200 KB

english, 2009

43

Consumption decisions made in restaurants: The case of wine selection

Sara R. Jaeger, Peter J. Danaher, Roderick J. Brodie

Journal:

Food Quality and Preference

Année:

2010

Langue:

english

Fichier:

PDF, 150 KB

english, 2010

44

Building models for marketing decisions:: Improving empirical procedures

Roderick J Brodie, Peter J Danaher

Journal:

International Journal of Research in Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 47 KB

english, 2000

45

A Markov Mixture Model for Magazine Exposure

Peter J. Danaher

Journal:

Journal of the American Statistical Association

Année:

1989

Langue:

english

Fichier:

PDF, 931 KB

english, 1989

46

Simulating Media Exposure Distributions

Danaher, Peter J.

Journal:

Communications in Statistics - Simulation and Computation

Année:

1989

Langue:

english

Fichier:

PDF, 456 KB

english, 1989

47

Where, When and How Long: Factors that Influence the Redemption of Mobile Phone Coupons

Danaher, Peter J., Smith, Michael S., Ranasinghe, Kulan, Danaher, Tracey S.

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 397 KB

english, 2015

48

A comparison of service delivery processes of different complexity

Danaher, Peter J., Mattsson, Jan

Journal:

International Journal of Service Industry Management

Année:

1998

Langue:

english

Fichier:

PDF, 231 KB

english, 1998

49

Cumulative Encounter Satisfaction in the Hotel Conference Process

Danaher, Peter J., Mattsson, Jan

Journal:

International Journal of Service Industry Management

Année:

1994

Langue:

english

Fichier:

PDF, 180 KB

english, 1994

50

A study of marketing departments in Australasian universities

Danaher, Peter J., Starr, Richard G.

Journal:

European Journal of Marketing

Année:

1998

Langue:

english

Fichier:

PDF, 105 KB

english, 1998